Long Tail im Tourismus  E-mail
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Das Thema "Long Tail" ist seit längerem immer und überall im Munde und dennoch kommen immer wieder Fragen - wie sieht´s mit dem Long Tail im Tourismus aus? Selbstverständlich gibt es auch hier den Long Tail. Er ist nur nicht so augenscheinlich wie z.B. beim Thema Musik/mp3. Ein Beispiel dafür kommt direkt von Chris Andersons Blog thelongtail.com:

 

For a recent speech to a travel company, we pulled together some data on the changing shape of travel due to low-cost carriers, online travel information and social-media driven word of mouth taking tourists beyond the usual top destinations. As in any industry that democratizes, you should see more diversity and the demand should be spread out over more “products”. In this case, that this would be driven by:

 

 

  • Lowered flight costs = more travel, more risk-taking

      

  • Lower “search costs” = broader vistas, more willingness to go off the beaten path

      

  • Better word-of-mouth tools = “bottoms-up hits”

      

  • Peer ratings, reviews reinforce authentic success, punish “manufactured experience”

     

     

    Did it happen? Yep. Check this out: data on travel from the UK, from 1998-2008. Over that period, the top 50 destinations from the UK (the “head” of travel” fell from 36% of the total to just 26%, while everything else (the “tail”) grew.

This research was done by our own Maren Jinnett using data compiled by the UK’s Civil Aviation Authority. Maren’s spreadsheet is here, with a lot more data if you want to do your own analysis. (Original-Beitrag hier)

 

Auf der Site von Travolution gibt es dann noch eine gute Sammlung von Links zum Thema

 

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